BISSELL has launched a television advertising campaign that marks the first time the company has highlighted its legacy of family ownership. The new ad series features testimonials from Cathy Bissell, Director of Corporate Affairs for BISSELL, founder of the BISSELL Pet Foundation, and wife of CEO Mark Bissell.
A primary goal of the campaign is to demonstrate that BISSELL understands and respects the role of women as the heartbeat of the home. BISSELL’s campaign takes a practical, woman-to-woman approach using realistic situations with kids and pets, including Cathy’s black labs KC and Roxy, to demonstrate that it’s easy to let life in when you’re at ease because the clean-up will be simple.
The ads focus on BISSELL’s upright and portable cleaning machines, including the new Powerglide Lift-Off® Vacuum, DeepClean Premier™ and SpotClean as well as SpotBot® Pet.
See the ads below!
BISSELL PowerGlide® Lift-Off® Vacuum:
BISSELL DeepClean Premier™:
BISSELL SpotBot® Pet Deep Cleaner: