Privacy Policies:

  1. BISSELL U.S. Privacy Policy
  2. California Privacy Notice


BISSELL U.S. Privacy Policy

Effective August 20, 2018

The BISSELL® group of companies (collectively “BISSELL”) has spent more than 140 years finding ways to make your home a cleaner place for you and your pets. In today’s age, one mess we all want to avoid relates to your private information – we know privacy is important to you. This document provides our Privacy Policy, which explains how BISSELL collects, uses, and shares information of people who use BISSELL apps, websites, or services (“Users”) in the United States. If you live outside the U.S., please visit the BISSELL website that applies to the country where you are to find a similar document (visit to find the appropriate BISSELL site to your location).

Our Privacy Policy governs your access to, and use of, all BISSELL operated websites, software, apps, and any other BISSELL internet connected products; it also applies to in-person, over-the-phone, and online services provided by BISSELL (collectively, the “Services”).


If you have questions, reach out to us using the contact information at the end of this document.

Quick Guide to Contents:

  1. Why do we collect and use information?
  2. What type of information do we collect?
  3. How do we use your information for Interest-Based Advertising?
  4. Do we share your information?
  5. How can you access the information BISSELL has about you or change what we do with it?
  6. What are your choices and opt-out preferences?
  7. What are your California privacy rights?
  8. How does BISSELL protect your information?
  9. How does BISSELL transfer and store your information?
  10. What about changes to this Privacy Policy?
  11. Do you have questions or want to contact BISSELL?


1.Why do we collect and use information?

BISSELL collects information from and about you when you use our Services. That information helps us give you the most useful Services and shopping experience. We may use the information you submit to

us on the website or during BISSELL account purchases, including browsing behavior, email clicks and other communications, to tailor your experience on our website and in any communications we may send to you (including things like personalized product recommendations), respond to your questions, contact and communicate with you when necessary, fulfill your orders and process payments, address any problems with the Services or our business, or protect the security or integrity of the Services and our business.


2. What type of information do we collect?

Personally Identifiable Information or “PII” refers to information that can be used to identify you. Examples of PII include your name, gender, birthdate, address, email address, or phone number. We may combine the PII you provide to us with other information we may collect from or about you or obtain from third-party services. Please know you are not required to give us PII and are free to withhold all or any part of it at any time, though if you decide to withhold it we may not be able to give you some or all the Services.

BISSELL Account Information: You may have to register for an account to use certain Services, like registering a newly purchased BISSELL product. BISSELL will need to collect information from you regarding your account registration. You will need a username and password and will have the option of providing other information within your personal profile, including pictures, your location, and information about your contacts.

Location Information: As you access the Services, we can provide customized information to you by accessing your location, and so we may access, collect, monitor, and/or remotely store data about your location. That can include your address, zip code, GPS coordinates, or similar information about where your BISSELL products, your computer, or other devices used to access the Services are located (“Location Information”). We can use the Location Information via any third-party applications to help provide intelligent notifications about updates or actions you should take relating to your BISSELL products or Services. Location Information can also help us monitor and maintain the BISSELL Ecosystem and help improve Services for all users. While you are free to disable your device so that Location Information is not provided, some features of the Services may not work correctly if location data is impaired or disabled.

Correspondence Information: If you call us, email us, or subscribe to our newsletters or mailing lists, or buy products through the Services, we may keep your message, email address, and contact information to respond to your requests, provide the requested Service, give you information or offers we think may interest you, and/or give notifications of other correspondences to you. If you want to opt-out of these messages, you can do so via the “My Profile” or “Email Subscriptions” sections on the Services or by contacting us at the information listed at the bottom of this document. Please be aware we may still need to contact you about certain important service announcements or notifications.

Public Information: BISSELL may collect information about you from publicly available sources. Any information you make public, including on social media, is available to us (and anyone else for that matter) for collection and use in customizing our communications to you or otherwise.

Links: BISSELL may keep track of how you interact with links on the Services, including emails, third-party services, and client applications. We do this to help analyze and improve the Services. Link information is usually only analyzed on an aggregated basis.

Cookies, Web Beacons, & Other Tracking Technologies: Like a lot of other services, BISSELL may automatically or passively collect certain information and data from your browser or device using “cookies,” “web beacons,” and other similar technology.

  • Cookies – are small data files, transferred to your computer or mobile device. BISSELL may use both session and persistent cookies. Most internet browsers automatically accept cookies.
  • Web Beacons – are small graphics placed on websites or emails to gather information about how the site or email is used. Through these, we can learn about how you use some of our partners’ sites, even before you arrive at ours or after you leave. We may use that information to improve our Services, provide personalized content, and monitor traffic on our sites and apps.

Log File Information: While using our Services, we may get information like your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device information, and search terms. We can get this information when you interact with our Services. We use the information to provide, understand, and improve our Services and its content. BISSELL may link this log file to other information we collect.

Commerce Transaction Information: You may give payment information and a shipping address to complete a transaction on our Services. BISSELL partners with a Service Provider for most transactions. The provider processes transactions on our behalf and may also give us non-financial information, which can include unique identifiers and payment authorizations. BISSELL will take reasonable steps to make sure our providers protect your information on our behalf. If we find out that a provider is disclosing your information improperly, we’ll take reasonable steps to stop it. BISSELL only shares this type of information with third-parties if necessary to complete commerce transactions. When we collect and store information related to your purchases made through our Services, all credit card information will be encrypted and stored on a secure server.


3. How do we use your information for Interest-Based Advertising?

We may use third parties to measure and target advertisements for us about our products and services that are tailored to your online interests. We allow these third-party companies to use cookies, web beacons, pixel tags and similar technologies to collect certain data and other information about your online activity. This information is used to display advertisements for BISSELL on the Services or across other websites, mobile applications, social media or online services that you use.

We also may display interest-based ads through Facebook, Twitter, or other social media platforms or websites. This is done through the Facebook Custom Audiences, Twitter Tailor Audiences, or other similar business tools. These tools allow us to personalize our ads based on your shopping experience with us, without having to share your personal information with these social media platforms. We do this only by sharing hashed information (which converts your email or phone number to a unique string of numbers and letters) that the social media platform then matches data against its own data for the limited purpose

of serving advertisements (either directly to you or to other lookalike audiences). The matched and unmatched hashes are then deleted, and are not used for any other purpose.

For information on your choices with respect to interest-based ads, see the “What are your choices and opt-out preferences?” section below.


4. Do we share your information?

BISSELL won’t share, sell, or rent your personal information to third parties without your consent, except as described in this document, including:

  • BISSELL Personnel and authorized partners may access your information as needed to operate the Services.
  • Service Providers who may need access to your information to help us provide and support the Services, including hosting companies, payment processors (see above), or analytics information companies. Information we share may include what you give to us and what we collect about you as noted above and may include Personally Identifiable Information.
  • Certain Third-Parties can include marketing and advertising companies we use to deliver our ads, information, and other BISSELL promotions to you, through the Services and through other mechanisms, to give materials to you on third-party websites and/or platforms.
  • Business Transactions: It’s always possible BISSELL could purchase or sell business assets or be involved in a merger, acquisition, or reorganization (a “Business Transaction”). Because it’s part of our ongoing business, your information, including Personally Identifiable Information, may be sold or transferred as part of a Business Transaction.
  • Lawful Requests: Court orders, subpoenas, or some laws may require us to disclose your information. Please know we don’t disclose that information unless we believe the request meets applicable legal standards. We may share your information when we think it’s necessary to comply with the law, to protect our interest or property, to prevent fraud or other illegal activity, or to protect someone’s safety. This may include sharing information with other companies, lawyers, agents or government agencies. Nothing in this document is meant to limit any legal defenses or objections you may have to a third party’s request to disclose your information.

We may compile and/or share anonymized, aggregated, or de-identified information about you or your use of the Services to develop customer profiles, conduct similar analysis, or for marketing purposes.


5. How can you access the information BISSELL has about you or change what we do with it?

There are tools and settings within the Services to help you access, correct, delete, or modify the information you’ve given BISSELL or which is associated with your account. To manage or edit your name or other personal information or take yourself off our email list, do so under the “My Profile” section on the Services. To make any of these changes or delete your account, or if you have any questions regarding these Terms of Use, you can also simply contact us at Customer Care ( or use the information at the end of this document. Remember:

Deleting your account or opting-out of the collection and use of your information will disable or eliminate your access to some or all of our Services.


6. What are your choices and opt-out preferences?

A. Cookies, Tracking Options and California Do Not Track Disclosures

Certain parts of our Services require cookies. You may adjust your device or Internet browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features of the Service or take full advantage of all of our offerings. Please refer to your device’s settings or your Internet browser’s “Help” section for more information on how to delete and/or disable your device or browser from receiving cookies or controlling your tracking preferences. For now, BISSELL doesn’t employ a process for automatically responding to “Do Not Track” (DNT) signals sent by browsers, mobile devices, or similar mechanisms.

B. Interest-Based Advertising Choices

Per industry standards, third parties may be able to collect information about your online activities over time, and across different websites when you use our Services. To understand your choices for receiving more relevant advertising provided on the Service or across other websites and online services, please review the information below.

  • DAA: To learn more about such interest-based advertising, and to opt out of such collection and use for interest-based advertising by the Digital Advertising Alliance (DAA) participating companies, please visit
  • NAI: To opt out from the use of information about your online activities for interest-based advertising by Network Advertising Initiative (NAI) member companies, please visit
  • On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.

You can also limit some tracking devices by disabling cookies on your browser. Please note that even if you opt-out, you may still receive advertisements from BISSELL that are not customized based on cookies.

C. Unsubscribe from Marketing Communications

You can opt-out of most BISSELL notifications at any time by completing the process given to you with each message, by visiting “my profile” on the Services, or by contacting us as described at the end of this document. There are limitations in what we can stop or eliminate. While you can remove yourself from our email list by contacting Consumer Care or by clicking the "unsubscribe” link within any communication, this doesn’t automatically mean you’ll stop getting emails from us – you cannot opt-out of communications for things like account verification, purchase and billing, confirmations and reminders, changes and updates to features of the Services, or technical or security notices. And requests to terminate your BISSELL Account or delete your information do not ensure complete removal of content or information posted, as removed information may persist in backup copies indefinitely and may be used for archival or audit purposes.


7. What are your California privacy rights?

BISSELL shares personal information only in accordance with this Privacy Policy. If you are a California resident, you may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes. To make such a request, please contact us at You must put the statement “Your California Privacy Rights” in the subject field. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.


8. How does BISSELL protect your information?

BISSELL is working hard to protect your information and keep it from being stolen or misused. When personal information (such as credit card information) is sent to other websites, it’s protected by encryption, like the Secure Sockets Layer (SSL) protocol. That said, our reality is that no data security protocol is impenetrable, and BISSELL can’t guarantee the security of our systems or databases nor can we guarantee that personal information we collect about you will not be breached, intercepted, destroyed, accessed, or otherwise disclosed without authorization. Accordingly, you transfer your information at your own risk.

Please do your part to help us keep your information secure by keeping your BISSELL Account and password confidential. You are responsible for all activities that occur under your password or BISSELL Account, and we reserve the right to block the Services and terminate any related contract if it appears you have disclosed your account or password information to an unauthorized third party.

BISSELL isn’t responsible for the functionality, privacy, or security measures of any other organization.


9. How does BISSELL transfer and store your information?

The Services in this Agreement are intended for access and use in the United States. Any information BISSELL collects about you may be transferred, processed, and/or accessed by us in the United States, or any other country where we, or our Service Providers operate. Please know that Personally Identifiable Information may be transferred to, and maintained on, computers not in the state or country where you live, meaning the privacy laws could differ from and may not be as protective as those where you live. If you are located outside the United States and allow us to collect information about you, please be aware that BISSELL may transfer your Personally Identifiable Information to other countries, including the United States, and process and store it there. By allowing collection of your Personally Identifiable Information, you consent to having your personal data transferred to, processed, and stored in the United States.

If you’re in the European Union or other region with laws governing data collection and use that may differ from U.S. law, close out of this site and access our BISSELL site and Services via access points and applications tailored to your country or jurisdiction. Visit to find the appropriate BISSELL site to your location. If you keep using these Services, please know we may transfer information to a country or jurisdiction that doesn’t have the same data protection laws as your jurisdiction, and your continued use of this site shall be deemed as consent to do so.


10. What about changes to this Privacy Policy

Our Services are always evolving and may change from time to time without prior notice to you. The most current version of our Privacy Policy will govern our use of your information and will be kept at Changes are effective when posted. BISSELL may also notify you of changes if we believe them to be material to this Agreement. If you continue to use the Services after changes become effective, you agree to be bound by the revised Privacy Policy.


11. Do you have any questions or want to contact BISSELL?

If you have any questions about this Privacy Policy or our privacy practices, you can Contact Us.

You can also reach us at:

Office of Data Privacy
BISSELL Homecare, Inc.
2345 Walker Avenue NW
Grand Rapids, MI 49544.
Phone: 1-800-237-7691
Fax: (616) 791-0662


Last Updated: June 24, 2020

This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Statement of BISSELL, Inc., BISSELL Homecare, Inc., and other affiliates and subsidiaries (collectively, “we,” “us,” or “our”) and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice.

Information We Collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

Category Examples Collected
A. Identifiers. A real name, postal address, unique personal identifier, online identifier, Internet Protocol address (logs in back-end, not stored w/ profiles), email address, account name, other similar identifiers, device identifier (i.e.: serial number, mac address, IP address) YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information YES
C. Protected classification characteristics under California or federal law. Age (40 years or older), Gender, Education, Estimated Household Income, Wealth Score, Consumer Household ID, Single Parent, Children, Number of Children, Presence of Children, Senior in Household, Pet Lover or Owner, Homeowner, Dwelling Type, Length of Residence, Median House Value, Home Market Value (via 3rd party data appends and self-reported answers). YES
D. Commercial information. Records of products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, product usage information (i.e.: filter life, brush-roll life, run-time, formula usage, device status, errors etc.), YES
E. Biometric information. ------ NO
F. Internet or other similar network activity. Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. YES
G. Geolocation data. General physical location (for purposes of providing regional service/language.) YES
H. Sensory data Indoor air quality data on air care products, dirty water tank, mapping data, floor type, ambient light, robot navigation data; customer service telephone call recordings. YES
I. Professional or employment-related information. ----- NO
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). ----- NO
K. Inferences drawn from other personal information. Profile reflecting a person's preferences, predispositions, behavior, attitudes, usage by demo, loyalty. YES


Personal information does not include:

  • Publicly available information from government records.
  • De-identified or aggregated consumer information.
  • Information excluded from the CCPA's scope, like:
    • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
    • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from you. For example, you may give us your personal information by filling in forms, products you purchase, or by corresponding with us by mail, phone, fax, email or in-person.
  • Indirectly from you. For example, from observing your actions on our websites (, etc.).
  • From third parties that interact with us in connection with the services we perform.
  • Analytics and engagement service providers.

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to troubleshoot a product, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
  • To provide, support, personalize, and develop our website, products, and services.
  • To create, maintain, customize, and secure any of your accounts with us.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, third-party sites, and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our websites, products and services, databases and other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our websites, products, and services.
  • To provide you with information, products or services that you request from us.
  • To provide you with email alerts and other notices concerning our products or services, or events or news, that may be of interest to you.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

Category A:         Identifiers.
Category B:         California Customer Records personal information categories.
Category C:         Protected classification characteristics under California or federal law.
Category D:         Commercial Information
Category K:         Inferences drawn from other personal information.

We disclose your personal information for a business purpose to the following categories of third parties:

  • Service providers.
  • Third parties in connection with products or services we provide to you.

In the preceding twelve (12) months, we have not sold any personal information.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

We disclose your personal information for a business purpose to the following categories of third parties:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
    • sales, identifying the personal information categories that each category of recipient purchased; and
    • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. For example:
    • If you provide an email address for verification, we will send a verification email to the address you provided for confirmation;
    • If you provide only a phone number for verification, we may call the number provided and ask you to confirm additional data that we have on file for verification.
    • If you provide only a mailing address, we may send you a letter at the address you provided providing information on how to contact our response team for verification.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information's value based on several factors including: (a) the average value of the collection and use of such information; (b) revenue generated by the collection and use of such information; (c) profit generated from collection and retention of such information; and/or (d) any other practical and reasonably reliable method of calculation used in good faith. When you are invited to participate in a financial incentive program, the offer will contain written terms that describe the program’s material aspects.

Changes to Our Privacy Notice

We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will notify you by email or through a notice on our website homepage.

Contact Information

If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone: 1-855-733-4766

Postal Address:
BISSELL Homecare, Inc.
Attn: Data Privacy Team
2345 Walker Ave NW
Grand Rapids, MI 49544-2516