BISSELL’s latest innovation vacuums and steams at the same time, bringing consumers one step closer to clean floors
GRAND RAPIDS, Mich., April 1, 2014 – In an age of innovation, an endless array of gadgets and inventions exist to make everyday life simpler: a wrist watch doubles as a cell phone, pens transcribe written notes to computer documents, and some cars can even park themselves. Yet, when it comes to cleaning hard floors, it’s as if time has stood still. In 2014, it’s still routine to reach for the old-fashioned broom and mop, a time-consuming process from previous generations that doesn’t leave floors as clean as they could be.
But now, consumers can toss the broom and mop and embrace the latest advancement in floor care, eliminating the hassle that once came with cleaning hard floors. What used to take several steps to achieve a clean floor, BISSELL has made possible in just one step with the Symphony™ All-in-One Vacuum and Steam Mop, providing true vacuuming and steam mopping at the same time.
“At BISSELL, we’re dedicated to creating products that make consumers’ lives easier, so they can get back to what they enjoy,” said Anda Allison, Senior Brand Manager at BISSELL Homecare, Inc. “This is exactly what we had in mind when we developed the Symphony. The Symphony’s two-in-one capability allows consumers to embrace a revolutionary way to achieve a barefoot clean for their hard floors in just one step, without sacrificing time and more importantly, performance.”
With the touch of a button, Symphony’s powerful cyclonic action vacuum captures dry debris while the steam mop clears away wet, sticky messes, all in one pass. With the power of steam, Symphony can eliminate up to 99.9 percent of germs and bacteria*, removing the need for chemicals.
The BISSELL microfiber mop pads with Microban® antimicrobial protection help protect against odor-causing bacteria on the mop pad to keep it fresher longer. After cleaning, the Quick-Release Mop Pad Tray™ snaps off to easily remove the mop pad for washing, while the adjustable handle collapses for easy, compact storage. At only 10.5 pounds, Symphony is easy to move from room to room to clean messes anywhere in the home, including vacuuming dry debris from area rugs and low pile carpet when the Mop Pad Tray is removed, making Symphony all the more versatile.
From April 21 through May 16, BISSELL will be hosting The One Step Closer Sweepstakes on Facebook. On The One Step Closer Sweepstakes page, fans will choose one of three things they would like to be one step closer to: a weekend getaway, a trip to the spa, or a night on the town. They will then pin their choice on Pinterest and fill out the Facebook entry form with a link to their pin URL. One winner at random will be selected for each prize, and each winner will also receive their own Symphony. Like BISSELL on Facebook to learn more.
The BISSELL Symphony is available for a suggested retail price of $219 at bissell.com, bissellclean.com and on HSN’s (www.HSN.com) platforms, including TV, online and mobile, Walmart and Walmart.com, and Best Buy and BestBuy.com.
For more information, visit www.bissell.com.
About BISSELL Homecare, Inc.
For 138 years and counting, Michigan-based BISSELL Homecare, Inc. has developed innovative floor care solutions that make cleaning easier. As the top-selling brand in floor care appliances**, BISSELL understands that fuller lives often mean more messes, and that convenient cleaning tools help us embrace life’s messier moments. Now in its fourth generation of family leadership, the company supplies households across the globe with vacuums, sweepers, deep-cleaning machines, hard floor cleaners and cleaning formulas. For more on the BISSELL complete line of floor care products, visit www.bissell.com.
*When used as directed. Results may vary. Tested under controlled laboratory conditions.
** Based on NPD unit sales.
Microban® is a registered trademark of Microban Products Company.