Survey Finds More Than Half Of Americans Leave Shoes On When Entering Their Homes Yet Would Still Eat Food That Had Dropped On Carpet

Dirt, germs and bacteria tracked into the home responsible for unsightly and odorous carpets

GRAND RAPIDS, Mich., Nov. 13, 2015 — During the course of the day, Americans and their pets pick up dirt, germs, bacteria and other microbes on the soles of their shoes and paws and track it into their homes. Yet three in five (62 percent) of us don’t always wipe our shoes off after coming inside, according to a new survey released today by BISSELL Homecare, Inc. What’s more, 52 percent of us would eat food that had dropped on carpet or a rug, and around 49 percent wouldn’t think to clean a baby pacifier or bottle after dropping it on carpet.

“For the 90 percent of Americans with carpets and rugs in our homes, most of us regularly vacuum and think we’re getting them clean,” said Erin Reed, Brand Manager at BISSELL Homecare, Inc. “However, tracked in mud, spills and pet messes seep beyond the surface trapping stains and odor-causing bacteria that is both unsightly and potentially unhealthy. These surfaces quickly become a breeding ground for bacteria yet for most of us, carpet cleaning isn’t always a priority. In fact, 36 percent of Americans give their carpets or rugs a deep cleaning less often than once a year, if ever.”

The survey was conducted as BISSELL introduces the new ProHeat 2X® Revolution™ Pet, which makes deep cleaning carpet as easy as vacuuming so users can rest assured that their carpets are clean and odor-causing bacteria is controlled, when using BISSELL Deep Clean + Antibacterial formula.

Survey Finding Highlights

Items that frequently touch our mouths aren’t always cleaned after being dropped on the carpet.

We don’t connect the dots between tracked in messes, dirty carpet and odors in the home.

While Americans desire cleaner carpets, deep cleaning seems too big of a hassle.

Pet owners worry the cleaning they do isn’t enough to take care of pet messes.

New BISSELL ProHeat 2X Revolution Pet Takes The Hassle Out Of Deep Cleaning

When it comes to tackling everyday messes and tracked-in dirt, people are often challenged with choosing between a quick refresh or a deep clean based on the time they have at their disposal. The BISSELL ProHeat 2X Revolution Pet offers multiple cleaning modes, combining dual DirtLifter brushes with heated cleaning and powerful suction for a deep-down clean. It also comes with BISSELL Deep Clean + Antibacterial formula, which deep cleans and controls odor-causing bacteria in carpet*, providing peace of mind and convenience.

Key product benefits:

To learn more about the BISSELL ProHeat 2X Revolution Pet, consumers can visit bissell.com.

About BISSELL Homecare, Inc. 
For 139 years and counting, Michigan-based BISSELL Homecare, Inc. has developed innovative floor care solutions that make cleaning easier. As the top-selling brand in floor care appliances**, BISSELL understands that fuller lives often mean more messes, and that convenient cleaning tools help us embrace life’s messier moments. Now in its fourth generation of family leadership, the company supplies households across the globe with vacuums, sweepers, deep-cleaning machines, hard floor cleaners and cleaning formulas. For more on the complete line of BISSELL floor care products, visit >www.bissell.com.

About the Survey

The survey was conducted by Kelton Global between October 5 and October 12, 2015, among 1,044 nationally representative Americans ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over and the margin of error is +/- 3 percent. For specific details, please contact BISSELL per the information above.

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Contact: Janine Akinradewo for BISSELL Homecare, Inc., 612-455-8586, jakinradewo@olson.com

*Not for use on Polypropylenes/olefin or wool fibers

**NPD Unit Sales Data