Pet hair clean-up made easier, faster 

GRAND RAPIDS, Mich., July 17, 2011 ― Pet owners are all too familiar with the arduous and daunting task of removing pet hair from furniture, carpet, floors and clothes. BISSELL Homecare Inc. today announces three new pet hair tools to help pet parents easily, effectively and affordably tackle pet hair clean-up. The Fur Get It® Pet Hair Sweeper, Fur & Fuzz® Multi-Surface Brush and 2 in 1 Ruff Roller® Lint Remover eliminate pet hair furstrations caused by hairy situations.

“We know that consumers often struggle to clean up the fur four-legged friends leave behind,” said Rich Sorota, BISSELL’s senior vice president and general manager of global marketing and sales. “That’s why we’re making pet hair clean-up easier and faster so that pet owners can spend less time cleaning and more time playing with and enjoying their pets.”

BISSELL’s new pet hair tools make collecting and removing pet fur painless and fun:

  • Nearly one in four (24 percent)* cat and dog owners say pet fur that has shed is the most difficult pet mess to rid from their home. The Fur Get It® Pet Hair Sweeper ($8.99) simplifies cleaning, sweeping up stubborn pet hair on furniture and fabrics. The re-useable and durable sweeper fits comfortably in the hand as the hairlifter roller sweeps pet hair off surfaces, collecting and trapping hair inside. With the push of a button, the sweeper is emptied and ready for its next use. The tool is perfect for removing hair from upholstery, couches, comforters, pet beds and more.
  • When pets go running by, fur and fuzz are not far behind. The Fur & Fuzz® Multi-Surface Brush ($5.99) is designed with rubber bristles and nubs to gather pet hair on delicate to durable surfaces. The brush’s rubber bristles bend and flex to pull out hair stuck on upholstery and in tight spaces while the squeegee edge balls up hair along edges and on surfaces to ensure a greater collection of pet hair. In addition, the brush’s dual-sided design facilitates maximum use, plus the tool is washable for use as often as necessary.
  • A hug from a furry-friend leaves more than lasting memories, it also leaves pet hair on clothes and other fabrics where fluffy has been. The 2 in 1 Ruff Roller® Lint Remover ($5.99) is unlike any other product, offering a lint roller and brush all-in-one. The hairlifter fabric gathers pet hair, while sticky tape removes hair, lint and dust. This 2 in 1 combination works fast, is easy to use and saves from having to refill sticky sheets often. The roller comes with a roll of 90 easy-to-peel sheets and Ruff Roller® Refill 2-packs are available separately.

All products are available at Meijer, select Target stores and other mass retailers. Visit for more information.

About BISSELL Homecare, Inc.

A 135-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is the top-selling brand in floor care appliances in North America** with an expanding presence worldwide. As an innovator of cleaning products, BISSELL produces and sells vacuums, sweepers, deep-cleaning machines, bare floor cleaners and cleaning formulas at retail locations across the globe. The company is in its fourth generation of family leadership.


*BISSELL Pets and the American Home Survey, May 2009 , May 2009

**based on NPD sales data