New BISSELL Products Take the Hard Clean Out of Hard Floors
Posted on October 11, 2010
Innovative technology helps consumers kick the mop-broom-bucket routine to the curb
More and more Americans are choosing to outfit their homes with hard floor surfaces. According to research from floor care innovator BISSELL Homecare, Inc., one in five consumers have replaced a carpeted surface in their home with bare floors since 2005, and virtually all American homes currently have some type of hard flooring.* As bare floors continue to gain popularity, consumers are seeking increasingly convenient, effective solutions for keeping them clean. In a nod to this growing trend, BISSELL is unveiling the Steam & Sweep hard floor cleaner and PowerEdge™ Hard Floor Vacuum, two new products that help Americans get the job done faster and better.
With BISSELL’s Steam & Sweep hard floor cleaner, the traditional broom, mop and bucket routine becomes a thing of the past – no more struggling with dustpans, wringing out dirty mop heads or hauling buckets of soapy water. The Steam & Sweep is a fully powered, 100 percent chemical-free combination steam mop and sweeper that picks up dry debris and cleans hard floors, all in one pass eliminating unnecessary steps from the hard floor cleaning process. And when used as directed, it harnesses the natural power of steam to sanitize hard floors.
The Steam & Sweep’s Steam on Demand trigger allows users to deliver the ideal amount of steam when and where they need it, and manual switches make it possible to use the product as a steam mop, sweeper, or both at once. The product comes equipped with an easy empty dust bin, removable water tank that can be filled right from the tap, fast-acting water heater and purification system and high quality, washable microfiber mop pads.
Since every household has its own set of cleaning needs and preferences, when it comes to cleaning tools, versatility is key. BISSELL’s new PowerEdge™ Hard Floor Vacuum offers homeowners a modern floor care solution at an affordable price. As its name implies, the PowerEdge™ captures debris along edges without the help of a broom or attachments, instead using its innovative V shape technology and distinctive foot design. Its strong suction and bagless, cyclonic technology provides a quick yet thorough clean on all hard floor surfaces as well as on low-pile rugs. Plus, its lightweight body and swivel head make it easy to maneuver under and around furniture.
The PowerEdge™ also comes in a unit that addresses the unique hard floor cleaning needs of pet owners. The PowerEdge™ PET facilitates cleaning along edges and under cabinets where shed pet hair tends to collect. Rubber on the bottom of its V-shaped foot attracts pet hair and powerful suction prevents it from escaping into other areas around the house.
BISSELL’s Steam & Sweep ($129.99), PowerEdge™ Hard Floor Vacuum ($49.99) and PowerEdge™ PET ($49.99) will be available at many major retailers in early fall. To learn more about BISSELL cleaning products, visit www.bissell.com.
*BISSELL Hard Floor Cleaning H&P, April 2010
**Kills many invisible germs and bacteria when used as directed.
About BISSELL Homecare, Inc.
A 134-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is the top-selling brand in floor care appliances in North America*** with an expanding presence worldwide. As an innovator of cleaning products, BISSELL produces and sells vacuums, sweepers, deep-cleaning machines, bare floor cleaners and cleaning formulas at retail locations across the globe. The company is in its fourth generation of family leadership.
***based on NPD sales data
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