Sanitize* and deep clean hard floors, leave behind spring breeze scent
GRAND RAPIDS, Mich., October 4, 2012 — Life brings many sticky situations, especially with kids and pets in the mix. To help consumers face unpredictably messy moments with ease and speed, BISSELL Homecare Inc., introduces the BISSELL PowerFresh® Steam Mop.
About 60 percent of rooms in American homes have hard flooring1 and sticky substances are one of the most common messes hard floorsencounter2. With PowerFresh®, consumers can scrap the mop, bucket and elbow grease from their cleaning repertoire and rest assured that BISSELL has them covered.
“PowerFresh® is the newest evolution of the steam mop. Our extensive research in this category has revealed that consumers want tools to help scrub dried-on sticky messes from their floors and clean corners and near baseboards,” said Adam Madigan, global marketing director at BISSELL. “PowerFresh® addresses these needs with features like a scrubber that gets into crevices and delivers a deeper clean in hard-to-reach areas. Consumers who choose to clean their floors with PowerFresh can expect to spend less time fretting over messes.”
The BISSELL PowerFresh® Steam Mop features an innovative Easy Scrubber brush to break up tough messes. The brush is located on the head of the mop and, when lowered, effectively scrubs out gummy substances like chocolate syrup, orange juice, soda and grape jelly. The mop’s SmartSet Steam Control allows consumers to steam at three levels – from low for delicate flooring to high for wet and tacky messes. It cleans dried-on sticky messes twice as fast as the leading steam mop. It also removes 99 percent of germs and bacteria when used as directed.
The BISSELL PowerFresh® Steam Mop is the only steam mop that gives consumers the option to leave behind a Spring Breeze scent as they clean. Consumers can simply insert fragrance disks in the mop pad and the steam will activate a fresh scent as they clean.
Steam cleaning is an effective and sanitary* method for cleaning hard floors. Steam mops like PowerFresh® do not use harsh chemicals – only water – to safely remove dirt and messes from hard floors, making them ideal for households with children and pets.
The BISSELL PowerFresh® Steam Mop is available for a suggested retail price of $99.99 at bissell.com and at mass retailers including Amazon.com, JCPenney, Lowe’s and BestBuy.
Visit www.bissell.com to learn more about BISSELL’s full line of cleaning products.
About BISSELL Homecare, Inc.
A 136-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is the top-selling brand in floor care appliances3 with an expanding presence worldwide. As an innovator of cleaning products, BISSELL produces and sells vacuums, sweepers, deep-cleaning machines, bare floor cleaners and cleaning formulas at retail locations across the globe. The company is in its fourth generation of family leadership.
1 BISSELL 2012
2 BISSELL 2012
3 Based on NPD sales data
*Sanitizes when used as directed.