Pet Owners Have More Chances to Win in Second Annual Most Valuable Pet Contest

GRAND RAPIDS, Mich. — Think your dog or cat has what it takes to win BISSELL Homecare, Inc.’s Most Valuable Pet (MVP) Contest? Your fellow pet lovers will have the final say! Beginning Jan. 1 through March 27, 2009, pet lovers can submit photos of their pets for a chance to win the title of Most Valuable Pet and be featured on BISSELL pet product packaging.

“Last year’s MVP Contest was a huge success, and we’re adding even more excitement for 2009,” says Jim Krzeminski, BISSELL's executive vice president of product development, sales and marketing. “In 2008, we received more than 62,000 entries and nearly 7 million page views of pet photos during the contest. This year, we’re expanding the celebration and giving away more prizes and featuring more pets on product packaging.”

The grand-prize winner will be featured nationally on a BISSELL pet product’s packaging; in addition, the pet’s “parents” will win the opportunity to donate $10,000 from BISSELL to the pet cause of their choice. New to this year’s contest, four runners up will also be selected, and each will be featured on BISSELL packaging, Additional runners up prizes include a $5,000 donation to a pet charity for the second-place winner, and $1,000 donations for each of the third-, fourth- and fifth-place winners. All of the top five winners will receive one of BISSELL’s pet-cleaning products: Pet Hair Eraser® Vacuum, SpotBot® Pet Carpet Spot Cleaner, Lift-Off Revolution® Pet® Vacuum or the ProHeat 2X® Select Pet Carpet Cleaner.

To help pet parents stack the deck in favor of their beloved pet, BISSELL is encouraging them to do some campaigning! The company created a series of custom widgets that can be uploaded to blogs and social media Web sites to help win votes and promote a favorite pet. During the 2008 contest, viral marketing efforts helped pets earn more votes, while helping pet owners share their love for their pets with friends and family. Each of the top weekly vote-getters will also receive one pet cleaning product of their choice. Those winners, along with the four weekly runners up, will move onto the semi-finals, from which the grand-prize and second through fifth place winners will be selected. BISSELL will be announcing the weekly winners and offering exclusive contest news through Twitter and Facebook. Visit to receive these updates.

Brewster, a Bernese mountain dog from Anchorage, Ala., was the grand-prize winner in 2008 and was featured nationally on the Pet Hair Eraser Vacuum packaging. Brewster received a Pet Hair Eraser Vacuum cleaner for his “parents” and made a $10,000 donation from BISSELL to the Peoria Park District to be used in the construction of a new dog park in Peoria, Ill.

For complete contest rules and more information on BISSELL’s complete line of pet-care products, visit BISSELL's Web site.

About BISSELL Homecare, Inc.
A 132-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is a floor-care innovator and international manufacturer of home-cleaning products, including sweepers, vacuums, deep-cleaning machines and cleaning formulas sold at retail locations worldwide. The company, in its fourth generation of family leadership, is the seventh-oldest privately held manufacturing company in the United States.