Two new products remove stains quickly, so consumers can embrace life, not worry about messes

CHICAGO, March 2, 2013 – Many of our most memorable moments happen at home, and they can be messy, but that’s okay because enjoying life often means carpets get dirty. With the introduction of two new deep cleaning products at this week’s International Home and Housewares Show, BISSELL Homecare Inc. is encouraging consumers to enjoy life and not worry about the mess left behind. The new launches expand BISSELL’s deep cleaning category with products that feature turn-key technology for a deeper clean that sends dirt and stains running for cover. The BISSELL DeepClean Premier™ and BISSELL SpotClean are engineered to address spots and stains at their core, leaving behind cleaner, healthier carpets.

"The aftermath of a great evening entertaining at home often makes us hesitate from creating those grand plans of a dinner party or play date. BISSELL wants you to send your evites and start party planning because we’ve created smart, easy-to-use products that make deep cleaning a cinch," said Jamie Wilcox, senior brand manager at BISSELL. "We handle the dirt so consumers can focus on letting life into their homes, living each moment to its fullest – without worry. Cleaning up should not be a barrier to great memories."

Because Vacuuming Alone Isn’t Enough 
Say hello to life and good-bye to dirty carpets with the BISSELL DeepClean PremierTM. This upright deep cleaner enables consumers to clean beyond what’s seen and scrub out dirt, odors, allergens and stains for professional-style results. It leaves your carpet looking up to 10 times cleaner than vacuuming alone* so you can enjoy that “like-new” feeling time and time again. Dual Powerbrushes loosen and remove deep down dirt from carpet, meaning there’s no way sticky messes can survive.

Surround Suction® helps surfaces dry quickly so consumers can quickly go back to living life. EdgeSweep® brushes offer full width cleaning while a large capacity 1.25 gallon tank means fewer trips to the sink for refilling during cleaning. Plus, a tough stain tool makes it easy to clean small areas, stairs and upholstery where surprise messes often occur, and a removable nozzle makes the unit easy to maintain and clean. The cleaner comes with a three-year limited warranty and is available at major retailers with an MSRP $199.99.

Spots and Stains are Just a Bump in the Road 
Because life happens and carpets and rugs colorfully tell our stories, the BISSELL SpotClean portable deep cleaner puts an end to the storytelling and permanently removes stains and spills. The cleaner’s slim design makes it easy to store – under the sink, behind the kitchen door, in the laundry room – and keeps the cleaner accessible so consumers can pull it out and use within minutes.

Cleaning those hard-to-reach areas such as under couches and tight corners where pets roost or kids hideout is easy with specially designed tools – a 3-inch Tough Stain tool and a Deep Reach Tool to remove embedded dirt and stains from the bottom-up. The SpotClean features a removable water tank which sits flat on countertops or in the sink for easy filling and emptying. SpotClean comes with a two-year limited warranty and is available at major retailers with an MSRP $99.99.

Both deep cleaning machines feature innovative Heatwave Technology® to help maintain water temperature throughout the cleaning process, leaving carpets, rugs, stairs, upholstery, auto interiors and more looking newer. Then you can kiss set-in stains and spills good-bye.

*Tested against Dyson DC33, using BISSELL Professional Deep Cleaning Formula. Based on color and brightness changes of carpet soiled according to ASTM 2828 carpet cleaning protocol.

About BISSELL Homecare, Inc. 
For 137 years and counting, Michigan-based BISSELL Homecare, Inc. has developed innovative floor care solutions that make cleaning easier. As the top-selling brand in floor care appliances*, BISSELL understands that fuller lives often mean more messes, and that convenient cleaning tools help us embrace life’s messier moments. Now in its fourth generation of family leadership, the company supplies households across the globe with vacuums, sweepers, deep-cleaning machines, hard surface cleaners and cleaning formulas. For more on BISSELL’s complete line of floor care products, visit


*Based on NPD sales.