Renowned Floor-Care Brand Supercharges Auto Aisle Offerings

BISSELL Homecare, Inc. is putting the pedal to the metal today announcing its newest automotive cleaning product, the Auto-Mate Corded Hand Vacuum, which provides a quick and easy clean for all cars with the convenience and effectiveness of a hand vacuum. An industry leader in the floorcare category, BISSELL is expanding its product line into the auto aisle by offering automotive owners a powerful new tool designed to pick up dirt and debris when messes happen.

"With more than a century of cleaning expertise, BISSELL is a trusted and respected brand in the floor-care aisle," says Jim Krzeminski, BISSELL’s executive vice president and chief customer officer. "Because of our success in the vacuum category and especially that of our top-rated Pet Hair Eraser® Corded Hand Vacuum, which utilizes the same technology, BISSELL’s Auto-Mate is a natural step to offering consumers new and innovative cleaning products in the auto aisle."

Designed to be used whenever and wherever a mess happens, the Auto-Mate is corded so it doesn’t require charging. This compact, hand-held device features versatile attachments, including a hose to clean hard-to-reach areas, a flexible rubber nozzle perfect for upholstery and pet hair, a crevice tool for small spaces and a wide mouth tool for underneath seats and inside trunks. The product provides consumers with a simple and portable cleaning solution that can be used in cars as well as boats and RVs.

The product will be available at Target later this month for $39.99.

About BISSELL Homecare, Inc.
A 133-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is a floor-care innovator and international manufacturer of home-cleaning products, including sweepers, vacuums, deep-cleaning machines and cleaning formulas sold at retail locations worldwide. The company, in its fourth generation of family leadership, is the leading floor care appliance brand in North America based on NPD sales data.

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