GRAND RAPIDS, Mich., April 21, 2015 – Through its recent #PetHappens campaign, BISSELL Homecare, Inc. raised $50,000 for pets in need. The 139-year-old Grand Rapids-based floor care brand launched the #PetHappens campaign to educate consumers on helpful ways to eliminate pet messes and support pet causes. From January 1 through February 28, 2015, pet lovers across the country shared stories tagged with #PetHappens on Twitter and Instagram to trigger a donation to the BISSELL Pet Foundation®. Additionally, BISSELL partnered with Ellen DeGeneres to contribute $150,000 towards START Rescue, a Southern California-based nonprofit committed to reducing euthanasia of companion animals. START Rescue is a BISSELL Partners for Pets member (one of over 1,300 BISSELL supports across the U.S.)
From trash diving to pillows torn to shreds, pet lovers united online to share stories and images of their beloved pets making messes. Thanks to their support, BISSELL was able to raise enough funds to support new organizations that are dedicated to the humane care and treatment of animals through pet adoption, spay/neuter programs, microchipping and foster care. Submissions can be viewed at BISSELL.com/pethappens.
“We are truly grateful for the community of pet lovers who rallied around #PetHappens and the money that’s been raised to support the BISSELL Pet Foundation’s much needed work,” said Theresa Junkunc, Director of Marketing Communications at BISSELL Homecare. “We have our pet-loving community to thank for making this campaign a success.
On January 26, in honor of daytime television personality and pet lover Ellen DeGeneres’s birthday, BISSELL presented START Rescue with its $150,000 donation check during a segment on The Ellen DeGeneres Show.
“Thanks to BISSELL’s generous donation, START has just committed to one year of spay/neuter for low-income residents in the cities of Colton and Santa Paula, Calif., which should amount to over 600 procedures”, said Rene Ruston, START Rescue co-founder. “We are also sending much needed funding to START receiving groups in Oregon and Washington. BISSELL is making a HUGE difference in so many ways.”
Each year BISSELL donates up to $500,000 to the BISSELL Pet Foundation, a nonprofit organization committed to supporting groups dedicated to the humane care and treatment of animals through pet adoption, spay/neuter programs, microchipping and foster care. Since its creation in 2011, the BISSELL Pet Foundation has partnered with more than 1,300 shelters in all 50 states. With help from the BISSELL Pet Foundation, BISSELL has assisted organizations that care for homeless animals across the U.S. and provide the tools and resources that help pets ultimately find their way into loving homes.
To learn more about START Rescue, visit www.startrescue.org.
About BISSELL Homecare, Inc.
For 138 years and counting, Michigan-based BISSELL Homecare, Inc. has developed innovative floor care solutions that make cleaning easier. As the top-selling brand in floor care appliances***, BISSELL understands that fuller lives often mean more messes, and that convenient cleaning tools help us embrace life’s messier moments. Now in its fourth generation of family leadership, the company supplies households across the globe with vacuums, sweepers, deep-cleaning machines, hard floor cleaners and cleaning formulas. For more on the BISSELL complete line of floor care products, visit www.bissell.com.
About the BISSELL Pet Foundation
BISSELL Pet Foundation is a charitable 501(c)(3) non-profit organization with a mission to help reduce the number of animals in shelters and to support organizations dedicated to the humane care and treatment of animals through pet adoption, spay/neuter programs, microchipping and foster care. Founded in 2011 by Cathy Bissell, the BISSELL Pet Foundation is an extension of her long-standing love for animals and commitment to their welfare. The foundation is supported by BISSELL Homecare, Inc., a 139-year-old Grand Rapids-based floor care appliance brand in its fourth generation of family leadership. For more information visit: www.bissellpetfoundation.org.
**2009 Survey completed by Kelton Global
***NPD Unit Sales Data