BISSELL Introduces Lift-Off® Deep Cleaner with Playful Contest Asking Consumers to Confess their Carpets’ Dirty Little Secrets
Two-in-one machine offers a deeper clean,
eliminating dirt that vacuuming alone can’t remove
GRAND RAPIDS, Mich., November 7, 2011 ―BISSELL Homecare Inc., the No. 1 brand in floor care appliances*, introduced its Lift-Off® Deep Cleaner with the launch of a contest encouraging consumers to come clean by confessing their carpet or upholstery’s “Dirty Little Secret.” Entrants will have a chance to win a BISSELL Lift-Off® Deep Cleaner for themselves and five of their friends, a $2,500 gift card and a suite of Lift-Off products so consumers can live their lives and know it’s easy to clean up afterwards.
“Most consumers don’t realize how much dirt can be hiding in their home. Even a carpet that looks clean can hold up to a pound of dirt per square foot,” said Rich Sorota, executive vice president of global commercial operations for BISSELL. “At BISSELL, we know that everyday life can take a toll on carpets and upholstery, and we want people to feel free to embrace those messy situations knowing we can help get their home back to clean.”
BISSELL’s Lift-Off® Deep Cleaner makes it easy to remove the dirt that vacuuming leaves behind. It maximizes cleaning performance by functioning as two machines in one – a full-size upright deep cleaner for entire rooms and a portable spot cleaner for hard-to-reach areas like stairs or car interiors. Its built-in hot water heater and dual rotating power brushes help loosen ground-in dirt and grime, while Surround Suction® provides edge-to-edge suction for thorough cleaning. The machine is easy to use so that spots, stains and all-over dirt can be dealt with in a timely manner, reducing the need for consumers to hide the “dirty little secrets” in their carpets and upholstery.
From November 7 – December 2, 2011, consumers can enter BISSELL’s “What’s Your Dirty Little Secret?” contest for a chance to win cash and prizes. Entrants will submit their carpet and upholstery confessions via BISSELL’s Facebook page, and BISSELL will choose one grand prize winner. The grand prize will include a BISSELL Lift-Off® Deep Cleaner for the winner and five family members or friends. In addition, the winner will receive a $2,500 gift card and the full suite of BISSELL Lift-Off®Products, including the Lift-Off® Deep Cleaner, Lift-Off® Multi Cyclonic Pet Vacuum, Lift-Off® Steam Mop and Lift-Off® Floors & More. Five runners-up will also receive the full suite of Lift-Off® products. To enter, visit www.facebook.com/bissell.
About BISSELL Homecare, Inc.
A 135-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is the top-selling brand in floor care appliances in North America* with an expanding presence worldwide. As an innovator of cleaning products, BISSELL produces and sells vacuums, sweepers, deep-cleaning machines, bare floor cleaners and cleaning formulas at retail locations across the globe. The company is in its fourth generation of family leadership.
*based on NPD sales data