BISSELL Engages Consumers Through New Technology
Posted on March 15, 2010
Floorcare Leader Shares Forward-Looking Products At International Home + Housewares Show
This week at the International Home + Housewares Show in Chicago, BISSELL Homecare Inc. will respond to the evolving home cleaning needs of American consumers by showcasing several new products that anticipate changing economic and cultural trends. As homeowners turn to smaller living spaces and hard floor surfaces continue to gain popularity, BISSELL expects consumers’ cleaning preferences to shift.
“With many homeowners transitioning from larger to smaller homes in the wake of the recession, we see Americans adopting a somewhat European approach when it comes to floor care,” says Jim Krzeminski, BISSELL’s executive vice president and chief customer officer. “At the same time, hard floor surfaces are occupying more space within homes and consumers are looking for quick, convenient and thorough ways to clean them.”
BISSELL’s new PowerEdge™ Hard Surface Vacuum ($49.99) and Zing® Bagged and Bagless Canister Vacuums ($49.99), which will make their debut at the show, offer homeowners modern, versatile floor care solutions at an affordable price.
Popular in Europe, where living space is at a premium, canister vacuums like BISSELL’s Zing are practical, portable and easy to store. The Zing‘s lightweight, wheeled body makes it easy to move from room to room, and it provides top-notch cleaning. A Bag Full Indicator on the bagged model, Easy EmptyTM Dirt cup on the bagless model offer added convenience.
As its name implies, BISSELL’s PowerEdge Hard Surface Vacuum captures debris along edges without the help of brooms or attachments, instead using its innovative V shape technology and unique foot design. Its bagless, cyclonic technology provides a quick yet thorough clean on all hard floor surfaces as well as on low-pile rugs, and its swivel head maneuvers easily around furniture legs.
The BISSELL PowerEdge Hard Surface Vacuum and Zing Canister Vacuums will be available at most major retailers this fall.
About BISSELL Homecare, Inc.
A 134-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is the top-selling brand in floor care appliances in North America* with an expanding presence worldwide. As an innovator of cleaning products, BISSELL produces and sells vacuums, sweepers, deep-cleaning machines, bare floor cleaners and cleaning formulas at retail locations across the globe. The company is in its fourth generation of family leadership.
*based on NPD sales data
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